Which look is to be taken on an image? Art, press or advertising photography. Printed, displayed, projected. How to talk about it? How to analyze its construction and its address? LES MOTS DU CLIC game was created by Stimultania to question the viewer. Either way it enables to observe, interpret, to get vocabulary and is a civic reflection tool.
Composed of 94 illustrated word cards, THE CLICK WORDS supports players in developing a photographic criticism, from observing its form to the photographer's artistic commitments. It gives a space for free speech and listening to each other's point of view. THE CLICK WORDS launches a special moment for exchanges, negotiations and assertiveness as part of a common project. This civic tool is commited to image criticism.
SEE, SAY, LISTEN, DEBATE
In 2013, Stimultania created an innovative and unique educational tool: LES MOTS DU CLIC. It promotes media education, debate of ideas, speaking out and the development of critical thinking.
LES MOTS DU CLIC responds to a problem common to educational and cultural environments (...)
Context of use
The game is used in educational, cultural, hospital and prison environments, in reception and support structures for non-speaking people, new arrivals or refugees, in the family context, etc.
How to play ?
LES MOTS DU CLIC is played between 2 and 7 participants, accompanied or not by a mediator, around a photograph taken from an exhibition, a book or the press. The players debate and argue to choose a word card per category. Once the 6 word cards have been selected, the players write together a critique of the chosen image.
Objectives
LES MOSTS DU CLIC is an innovative educational tool that takes the form of a game. Here, there is no winner or loser, no right or wrong answer.
LES MOTS DU CLIC does not require any scholarly prerequisites and draws on everyone's references. It allows the player to nourish his cultural heritage, to broaden his point of view through contact with those of others.
LES MOTS DU CLIC offers a space, a time and a method to observe a photograph collectively, sharpen your eyes and acquire vocabulary. It is an image analysis tool that allows us to collectively address sensitive social issues in a secure framework.
Gaming Media
THEME: WORK Educational kit
Inspiring projects
The three levels represented at Lycée Koeberlé (Second, First, Terminale) have already benefited from this educational tool in the approach to the photographic medium. Everyone is fond of it and liked this educational approach, finding it of particular interest from the point of view of vocabulary and the finesse of the analysis that the game allows to achieve.
As a middle school visual arts teacher (Collège Molière de Colmar), I was also able to test this game with students at the Fourth and Third levels: the interest is also very strong there, particularly in the development of vocabulary and of the observation that a student can make of a photograph. It is interesting to measure the gap between an analysis made by the student before knowing the game and after having used it to evaluate the positive impact of this tool.
Xavier Gaschy, Professor of History of Arts at Koeberlé high school, Sélestat
Just like in society, living together is at PLAY in LES MOTS DU CLIC. This educational tool for photographic image criticism encourages, in a fun way, argumentative speech at the heart of the citizen debate between spectators: it encourages people to take a step aside and (re)become the author of their thoughts. The whole point then lies in the confrontation of ideas and the acceptance of the other in decision-making. This game is a facilitator for audiences who do not, or rarely, speak (FLE audiences in particular).
Priscille Silva, Facilitator of writing workshops for adults, FLE trainer
Using the tool allows players to take the time to engage with the image and thus share their impressions in a caring and protected environment. The game LES MOTS DU CLIC is the only game which, to my knowledge, allows you to work on soft skills (discussion, listening, debate, etc.) by mixing image analysis.
Katia Boucetta, Family Social Economy Advisor at “Entraide Le Relais”
In the classroom, the children form small groups, each around a table. Their gazes converge on a photograph that has just been placed there. They turn it over, comment on it, a little distractedly. Disinterest threatens.
Like all of us, these children are bombarded with images on a daily basis, images that often impose themselves on them, disappearing as they appeared, without any question of their understanding being raised. Screens are familiar to them.
But around this photograph placed on the table, the first cards of the game THE WORDS OF THE CLICK are spread out. We read them, we comment on them, we manipulate them. We argue, we get into the game. The words are the same for everyone, but the perspectives complement each other. We choose cards, we eliminate others. The categories follow one another, other cards are proposed. We see new things in the photograph.
Thirty minutes passed, and the small miracle happened once again. As the cards and minutes passed, the perspective was renewed, enriched by that of others, and the dialogue developed. On the table, the photograph was no longer quite the same.
Today, we looked at a photograph. Really. And we can tell you about it!
Emmanuel Burlat, Departmental Educational Advisor in Arts Education in the Isère department
As a photographer working in schools, social centers, places
reception for vulnerable people, I often offer to do image reading with the participants of the creative workshops. These are important times that allow us to shape our views, to take a position with regard to a work.
When I discovered LES MOTS DU CLIC, I found a tool that allowed us to think together around an image, to spend time there that we would not have spent without this tool. How often do we stay 20 to 30 minutes looking at a work? It is very rare. Thanks to the game, we take this time. It allows everyone to position themselves, to feel legitimate to see.
Mathieu Farcy, photographer
I'm a photographer, and in partnership with the Cognac Jay Museum and a non-native class at a high school in Bobigny, I've been leading portrait workshops since February. For the first session, I decided to use LES MOTS DU CLIC.
The online training course on how to get started with the game was extremely useful for several reasons, including a thorough understanding of the issues and richness of the game from both the mediator's and the participants' points of view. Being put in a situation as a "player" is very educational. This allows participants to realize the potential difficulties that they might encounter and overcome them, but also to realize the full intelligence of this system, which allows them to express themselves, to exchange, not to judge the other's point of view, and to reflect on the message of the proposed image.
Being a guide for the first time, thanks to this online training and before launching into a class, is a very concrete support point. The mediator explains the origins of the game and its different possible resolutions and developments with great clarity and field experience. Crossed by concrete examples, this training allowed me to take ownership of the game and to think about how to propose it to this class, as accurately as possible. And it was a success!
Alexandra Bellamy, photographer
LES MOTS DU CLIC and its derivatives were conceived and developed by Stimultania thanks to the Ministry of Culture (Regional Directorate of Cultural Affairs Grand Est), the General Commission for Territorial Equality, the General Delegation for the French Language and the Languages of France, the City and Eurometropolis of Strasbourg, the SNCF Foundation and the Société Générale corporate foundation.
The research and development phase of the educational kit Images and words of work was supported as part of the operation “Images and words: for innovative learning of French and towards integration into the world of work”, co-financed by the European Union under the operational program ESF Alsace 2014/2020, by the Regional Directorate of the Economy, Employment, Labour and Solidarity Grand Est under Programme 104, by the General Delegation for the French Language and the Languages of France under the national call for projects 2021 Cultural Action and French Language as well as by AG2R AGIRC-ARRCO.
The game support Sport was supported by the City and Eurometropolis of Strasbourg as part of Strasbourg World Book Capital.
The Environment game support, in development, is funded by the Société Générale corporate foundation.
Visuals of the game LES MOTS DU CLIC and its derivatives © Emilie Vialet, 2025.
